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Emma interviews your customers by voice, and detects the ReadingMinds Expression Fingerprint™ all other surveys miss. Now you can spot warning signs sooner, sharpen your messaging, unblock your pipeline, and reduce churn. Your first study can be live in 15 minutes.
Experience Emma in action. Free plan: 10 interviews/mo, no credit card required. What is ReadingMinds?
A real moment from an Emma interview. No acting, no voice actor.
Test positioning with real expression signals before committing media spend. Know which words create conviction and which create confusion.
See Messaging StudySurface the trust gaps, hesitation, and buying language your CRM cannot see. Give reps the exact words that trigger confidence in your target segment.
Diagnose Stalled DealsDetect disengagement hiding inside “satisfied” NPS scores. Your customer renewals team gets early warnings with exact customer quotes to guide the save.
Catch Churn Early




“With Emma, completion rates jumped to over 90 percent. One participant told us it was the best feedback experience they had ever had.”
“The positioning analysis completely changed how we talk about our product. Emma's interviews revealed that customers loved us for a reason we never put in our marketing. We rewrote our homepage in a day and saw demo requests jump 40% that month.”
Marcus Rivera
Head of Product Marketing, Series B Startup
“What ReadingMinds.ai brings to the table is the ability to hear the truth behind the numbers: real human emotion, hesitation, excitement, and turn that into clear, decisive action. That's the kind of intelligence modern leaders need to compete and win.”
Jeffrey Hayzlett
Chairman, C-Suite Network
“I have used every feedback tool on the market. ReadingMinds is the first one where I can click on an insight and trace it back to the exact moment a customer said it, with the emotion tagged. That changes every executive conversation.”
Elaine Park
Chief Customer Officer, Enterprise Software
“ReadingMinds gave our marketing team clarity inside and out. Internally, it cut through old baggage, enabling fast, data-driven iterations. Externally, it revealed the emotional angles we needed to communicate with our clients effectively.”
Fabio Zaniboni
CEO, ReinventNYC.com
Quickly see the 4-Step workflow, or play the more detailed 4-minute product video.
This is what we sent FlowSnap's CEO 48 hours after launch

Cited quotes, emotional scoring per turn, executive summary. Read the full report →
Talk to Emma for 3 minutes. She'll detect the conversational cues behind what you say and deliver a cited report to your inbox, with themes, subtext signals, and quotes.
10,000+ voice interviews completed
We'll email you a personal link: check your inbox in under 60 seconds.
No credit card. No sales call. No spam.
“With Emma, completion rates jumped to over 90 percent. One participant told us it was the best feedback experience they had ever had.”Cindy Zhou, CMO, KnowBe4
The Actual Live Test Drive output
Every finding is tagged with one of six emotions and its intensity, summarized in plain English, and backed by the exact quote that produced the signal.

Surveys capture answers. Voice captures the signals behind the answers: sadness, anger, enthusiasm, cheerfulness. ReadingMinds measures those signals in real time and shows you the ReadingMinds Expression Fingerprint™, so you can see risk, friction, or loyalty before they show up in churn.
The insight of voice, without the privacy liability. We store the sentiment analysis and the transcript, not the raw recording.
Live voice signal detection
Emma tags emotions + intensity score real-time, not after your customer's answer is flattened to text.
The four ways teams try to understand customers today, scored on the four metrics a CFO asks about.
Typeform, SurveyMonkey, NPS forms. You get what people are willing to type.
Measures words, not how they're said.
G2, Trustpilot, App Store scrapes. You read customers who already bought.
Reads the past. Not the prospect deciding right now.
Traditional qualitative studies. Moderated, transcribed, six weeks later.
Answer arrives after the decision is made.
Natural voice interviews. Expression signal captured per turn. Every insight cited.
Words, expression, and evidence. Inside the decision.
AI-powered analyzers that read your site and hand you a launch-ready voice study in under 60 seconds. No email, no credit card.
Paste your domain plus up to 3 competitor domains. Get a Ries & Trout positioning report + a launch-ready customer survey.
Run itPaste your company URL. Get the #1 ReadingMinds use case that will deliver fastest ROI, with a ready-to-launch Emma study template.
Run itPaste your product page + up to 3 competitor pages. Score message-market fit, flag tone-deaf risk, get a ready-to-run voice survey.
Run itTalk to Emma for 3 minutes. She'll detect the conversational cues behind what you say and deliver a cited report to your inbox, with themes, subtext signals, and quotes.
10,000+ voice interviews completed
We'll email you a personal link: check your inbox in under 60 seconds.
No credit card. No sales call. No spam.
“With Emma, completion rates jumped to over 90 percent. One participant told us it was the best feedback experience they had ever had.”Cindy Zhou, CMO, KnowBe4